http://www.wevv.com/feeds/sports RSS Feed of Sports xx http://www.wevv.com/news/obama-inauguration-rivals-super-bowl-some-brands <p>WASHINGTON (Reuters) - President-elect Barack Obama's message of hope sent his approval ratings soaring to unprecedented levels, so it's no wonder that companies such as Pepsi (PEP.N), Ikea and Saturn want to cash in on Obama's brand power at his Tuesday inauguration.</p> <p>But the link is also a political risk that may not be worth it.</p> <p><a href="http://www.wevv.com/news/obama-inauguration-rivals-super-bowl-some-brands">read more</a></p> http://www.wevv.com/news/obama-inauguration-rivals-super-bowl-some-brands#comments news politics sports national TOP STORY Barack Obama inauguration super bowl Fri, 16 Jan 2009 12:20:00 -0600 3531 at http://www.wevv.com