It's a community collaboration in the making.
A local business is partnering with a non-profit to debut a clothing line with a powerful message.
"The whole idea behind all of our programs is for them to start a new life and kind of recreate their identity while they are there," says Phillip Boyd, Evansville Rescue Mission, Senior Case Manager.
It was a creative idea which started as a fun project.
"We splash it on, we do designs, we've looked into doing some tie-dye and some other things as well," says Boyd. "It's kind of really just having fun with it."
On Monday, the organization introducing their one-of-a-kind clothing line.
"We immediately thought of Penny Lane," says Boyd.
"They've done T-Shirts, sweaters, sweatpants, and stuff like that," says Allyson Woods, Penny Lane Coffeehouse Manager.
Now displayed in the coffee shop is "Rescued Rags."
"We felt like the clothing line would really vibe with the atmosphere here and it would sell well," says Boyd.
Each piece is hand-dyed, bleached, and distressed by ERM residents and staff.
"I think them having the clothing here kind of shines a different light on it that they are not just people living there," says Woods. "They are still people in the community, and that's kind of their way to contribute."
100 percent of the proceeds benefit the local organization, all "Crafted with Love."
"We receive the clothes as donations, and a lot of times there are things that have been forgotten or things that people didn't necessarily want anymore," says Boyd. "We've found a creative way to re-purpose them, and give them a new life, a new beginning, and that's kind of the connection between our program and the project."
Anyone interested in donating to the project can visit the Evansville Rescue Mission Donation Center at 709 E Sycamore Street.
For those interested in shopping, their thrift store is located at 2420 Washington Avenue.