Officials with Evansville Otters Baseball on Tuesday gathered in front of the Old National Bank in downtown Evansville to unveil the team's new logo, mascot, and lettering.
Evansville Otters Director of Communications Preston Leinenbach the new logo/branding is meant to emphasize the Evansville Otters as "Evansville's team."
"We wanted to do something bigger and better," Leinenbach explained. "Something that would really just connect with the Evansville community a little bit more."
The main logo also introduced a new typography, showcasing an emphasis on “Evansville” in the visual to signify the dedication to community and local team pride. Plus, the wordmarks present a contemporary, custom script that pays homage to baseball’s classic typeface.
The Otters also revealed new secondary wordmarks, “E” insignias, and an alternate sub logo.
The Otters stated the franchise set out to develop a new brand that would respectfully honor Evansville’s baseball history. The club also wanted to communicate the values that are important to the organization: providing affordable, safe fun for every demographic, representing the city of Evansville, and reflecting the organization’s priority of the community.
“This is an exciting time for the Otters franchise, coming off our 25th anniversary in 2019, Bosse Field’s renovations in 2020, and now, new branding heading into the Otters’ return to the field in 2021,” Otters president John Stanley stated. “Now seemed like the perfect time to refresh some things.”
The Evansville Otters first home game at Bosse Field is scheduled for June 1, where they'll play against the Gateway Grizzlies.
You can watch the full Tuesday announcement from the Evansville Otters below: