Gov. Beshear Signs Order Allowing Kentucky Student-Athletes to Profit From Likeness

Kentucky Governor Andy Beshear on Thursday signed an executive order allowing college athletes in the Bluegrass State to profit through the use of their name, image, or likeness.

Posted: Jun 25, 2021 9:14 AM
Updated: Jun 25, 2021 7:45 PM

On Thursday, Kentucky's governor signed an executive order allowing student-athletes to profit from their name, image, and likeness.

Gov. Beshear says the decision to sign the order came after a meeting with higher education and legislative leaders in the Commonwealth of Kentucky.

Kentucky's governor signs an order Thursday allowing student-athletes to profit from the use of their name, image, or likeness

According to Beshear, this makes him the first governor to allow compensation for name, image, and likeness by executive order.

The order will help Kentucky colleges keep pace with rival schools in other states that will have laws enabling athletes to profit off their name.

“Today’s step was done in cooperation with all of our public universities as well as leadership of both parties,” Gov. Beshear said Thursday after signing the executive order Thursday at the Capitol. “This action ensures we are not at a competitive disadvantage in recruiting, and also that our student-athletes have the same rights and opportunities as those in other states. For any individual athlete, their name, image, and likeness are their own and no one else’s.”

The executive order takes effect on July 1 -  the same day similar measures will become law in other states.

You can click here to see the full Executive Order signed by the governor on Thursday.

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