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Illinois Governor Launches $5M Mask Awareness Campaign

Illinois Governor JB Pritzker has launched a new $5 million mask awareness campaign that will encourage Illinoisans to wear face coverings in public via advertisements broadcasted on television, radio, billboards, and social media.

Posted: Aug 3, 2020 2:38 PM

Illinois Governor JB Pritzker on Monday launched a new $5 million awareness campaign to encourage Illinoisans to wear face coverings every time they're in public.

The campaign, dubbed the 'It Only Works If You Wear It' campaign, uses local information to advertise on broadcast and cable television, radio, billboards, and social media to the communities with the greatest risk from COVID-19.

“I’m proud to launch a new public awareness campaign today that has a straightforward message for Illinoisans: A mask is like anything that keeps us safe. It only works if you wear it,” said Governor JB Pritzker. “We’ve made so much progress since the beginning of this pandemic. Let’s protect that progress. This is our moment to pull together as families, friends, and neighbors. We’re all safer and stronger when we go all in, Illinois.”

The $5 million campaign will reach residents statewide in both English and Spanish, and like any other coronavirus-related expense, is reimbursable by the federal government.

Governor Pritzker introduced Illinois’ mask-wearing requirement on May 1, the same day Illinois moved into Phase 2 of its reopening, and called for a national mask mandate during testimony before the U.S. House of Representatives on July 8.

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The Tri-State is about to witness a metric ton of change over the next 36 hours or so, but before we get to the meat of the forecast let's focus on the hearer and the now - after seeing an absolutely gorgeous start to the work week with afternoon highs nearing the 70° mark and little to no cloud cover, clear skies will linger through the evening ahead and into tomorrow morning as temperature gradually dwindle into the upper 30s and low 40s area-wide. We'll fall to 42° in Evansville setting the stage for yet another mild, albeit far less quiet Tuesday ahead.
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