Kimberly Clark announced on Wednesday night that all of their products could see up to a 10% increase in price due to significant commodity cost inflation.
Kleenex, Huggies, and Scott paper towels...
These are just three of the more than 15(+) items that will be seeing price increases in the next few months.
“Seeing a big company go up by 10% will make a big impact," said Caroline Koenig, produce manager at Elbert's Natural Food Market. "I mean, it doesn’t seem like it, maybe item by item, especially if most of them are small dollar items, but you will definitely see it add up, and I think that people will really notice and be pretty upset about it.”
Kimberly Clark expects to see this price increase happen by the end of June, and tri-state shoppers aren’t surprised to see more uncertainty coming to the grocery store after a year of product hoarding and increasing prices.
“Definitely a lot of mayhem," said Amanda Wiley. "People hoarding. To an extent, everyone’s kind of used to this version of normal. If other people need it, great, and they want to hoard it, great, but I always knew there would be a way to get what I needed.”
And though we’re months past the days of empty store shelves and the toilet paper pandemic, Koenig says she still sees shoppers buying in bulk due to the volatility of item availability
“Now instead of coming in and getting a couple of things per shopping trip, it’s like, I’m getting six cans of frozen peas and four cans of soup, and so, people are definitely thinking more long term in their shopping," said Koenig.
But even with an expected increase in price for some items in the next few months, Koenig’s company has plans in place so their shoppers don’t feel the pain.
“Milks and breads, we put quite a bit below what the company suggests we sell them for, because we feel like people here need these items, but they’re not going to be willing to pay the price for them, so hopefully they’ll buy other items in the store to make up for the margin we’ve lost on them," said Koenig.
And Koenig told 44News she expects to see fluctuating prices and missing items in the grocery for at least the next 6 months.