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Kentucky Forms New Partnership to Connect the Bluegrass with European Market

The Discover Kentucky Initiative is designed to capitalize on new opportunities to reach global markets.

Posted: Feb 1, 2021 4:41 PM
Updated: Feb 1, 2021 9:22 PM

Team Kentucky has a new way to connect Chamber members to European countries that are interested in the U.S. market.

Kentucky Gov. Andy Beshear and the Kentucky Chamber of Commerce announced a new partnership they are calling the “Discover Kentucky Initiative.”

According to a release from Gov. Beshear’s office, the purpose of the program is to introduce Chamber members to European companies interested in the U.S. market. The Discover Kentucky Initiative is designed to capitalize on new opportunities to reach global markets.

“Through this partnership with the Chamber, we are taking advantage of how the pandemic is changing business. Companies that may not have considered selling, developing their products or manufacturing in the U.S. are seeing new value in global diversification,” Gov. Beshear said.

Chamber President and CEO Ashli Watts says the new program should help to strengthen individual businesses and the state’s economy.

“As Kentucky, the nation, and the world seek to rebuild, we are excited to launch this partnership to further economic opportunities in new and exciting ways. The Kentucky Chamber will work directly to connect companies abroad with Kentucky businesses to cultivate relationships to advance the commonwealth,” Watts said.

The initiative’s process begins with Team Kentucky’s European representative office in Hamburg, Germany.

Kentucky continues to attract new investment and jobs from European companies. Last year despite the pandemic, the commonwealth was involved in 16 projects announced by European companies.

European companies today operate more than 220 facilities in Kentucky, employing more than 37,000 people full-time. Those facilities often form the economic backbones of communities across the commonwealth and each of those successes started with a relationship.

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Sure, yesterday's passing cold front and lingering rainfall made for a cooler-than average, fall-like day across the Tri-State - today on the other hand, was a bit more summer-like. The core of high pressure flowing in behind that cold front has now settled to our east and is actively pumping southerly winds, more heat and gulf humidity back into the Ohio valley. As a result, temperatures pushed back into the mid 80s for the majority of the region; the added humidity even made it feel a few degrees hotter as well. As for the rest of the evening, conditions will remain dry with temperatures gradually falling from 80° around dinnertime into the mid to low 70s by 10PM. The combination of added cloud cover overnight and those aforementioned southerly winds will help keep temperatures mild tonight - we'll only dip as low as 67° early Friday morning in the River City.
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