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Kentucky Forms New Partnership to Connect the Bluegrass with European Market

The Discover Kentucky Initiative is designed to capitalize on new opportunities to reach global markets.

Posted: Feb 1, 2021 4:41 PM
Updated: Feb 1, 2021 9:22 PM

Team Kentucky has a new way to connect Chamber members to European countries that are interested in the U.S. market.

Kentucky Gov. Andy Beshear and the Kentucky Chamber of Commerce announced a new partnership they are calling the “Discover Kentucky Initiative.”

According to a release from Gov. Beshear’s office, the purpose of the program is to introduce Chamber members to European companies interested in the U.S. market. The Discover Kentucky Initiative is designed to capitalize on new opportunities to reach global markets.

“Through this partnership with the Chamber, we are taking advantage of how the pandemic is changing business. Companies that may not have considered selling, developing their products or manufacturing in the U.S. are seeing new value in global diversification,” Gov. Beshear said.

Chamber President and CEO Ashli Watts says the new program should help to strengthen individual businesses and the state’s economy.

“As Kentucky, the nation, and the world seek to rebuild, we are excited to launch this partnership to further economic opportunities in new and exciting ways. The Kentucky Chamber will work directly to connect companies abroad with Kentucky businesses to cultivate relationships to advance the commonwealth,” Watts said.

The initiative’s process begins with Team Kentucky’s European representative office in Hamburg, Germany.

Kentucky continues to attract new investment and jobs from European companies. Last year despite the pandemic, the commonwealth was involved in 16 projects announced by European companies.

European companies today operate more than 220 facilities in Kentucky, employing more than 37,000 people full-time. Those facilities often form the economic backbones of communities across the commonwealth and each of those successes started with a relationship.

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The combination of sunshine and southerly winds will make for another unseasonably warm day throughout the Ohio Valley - expect an afternoon high temperature near 69° this afternoon. Some areas could even see temperatures well into the 70s. Friday evening looks as though it will be just as pleasant; after seeing the upper 60s earlier in the day, we'll dip to 60° by 5 PM before falling towards 54° around 7 o’clock. We are however, watching a passing cold front that is expected to pass through the Tri-State late Friday evening and early Saturday morning. We won't see any rain from this front, but it will cool temperatures into the low 40s by Saturday morning.
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