It's a call for action.
People across the country demanding Justice and working to spark change after the death of George Floyd in Minneapolis.
"I do love Owensboro. I do love this community," says Brian Benoit. "So I wanted to be able to give back."
They are the permanent designs stuck with us forever.
"They're like 'It doesn't represent who I was, I was young, I was dumb.' People do change," says Benoit.
This is what Shaka Tattoo owner and artist Brian Benoit has been hearing from people reaching out to him recently.
The people seeking Benoit's help after a simple act of kindness.
"I had a friend that messaged me about getting rid of a tattoo he had that I guess you would call "racist" and how much I would charge and I was like 'Man, I won't charge anything if you're wanting to get rid of that. That's actually really cool," says Benoit.
Benoit taking to social media a few weeks ago offering his services completely free of charge to others in his community possibly looking to take similar action.
"I've already got 25 to 30 messages from when I initially first posted it and I've been scheduling out about two months worth of cover-ups for these people," says Benoit.
For many, Benoit says they are looking to cover-up everything from swastikas to the confederate flag.
"It made me very proud of this community for the ones that are stepping up and actually wanting to have these things removed," says Benoit.
And with every prick of the needle-
"I can maybe inspire some other artists or the community to be like 'Hey look, one person found his way of doing something, what can I do? And it can be the smallest things that make a difference in someones life," says Benoit.