Tucked away on Evansville's Main Street sits a brand-new bookstore.
"You know writing your truth is always successful," says Sam Morris, Co-Owner of Brothers Bookstore.
Sam Morris and his brother co-own the shop that aims to bring something new to the River City, but getting to this point took some time.
"I was an Arabic linguist," says Morris. "I studied Arabic in California for two years, and spent basically the rest of the time in Georgia."
Morris is an Airforce Veteran.
He served for six years before going to school for a Bachelor's and Master's Degree.
English and writing was where Morris says he always excelled.
"I ended up shifting within my shop and switched from doing direct translations and went to writing reports from other people's translations that went out to the intelligence community at large," says Morris.
Growing up, the Morris Brothers always loved reading.
"Whenever I was moving around when I was in the Airforce, I went from bookstore to try and get that feeling of home."
It was only fitting when Sam moved back to Evansville, he wanted to make a change through his passion.
"Writing-it's a thing a lot of people don't experience, especially working in the intelligence field," says Morris. Even other veterans didn't do that, so it's interesting to be able to open people's eyes to that a little bit."
He says it's through his work he hopes to have an impact.
"Writing is a way to convey not just meaning to another person, but emotion and significance to another person in a way that you really can't do in speaking as well," says Morris.
From being a hero in the Air Force, to his bravery in making an impact on Main, Sam Morris is this week's Hometown Hero.
"Your past is not necessarily who you are, it's definitely a part of who you are, but you can always build a new future," says Morris.