This week’s Small Business Spotlight showcases a staple business that has brought smiles to Owensboro family faces for more than six decades: Welborn's Floral Company.
“So Welborn Floral Company was started in 1958 by my grandmother, and she started the company originally because she was doing flower arrangements when she worked for General Electric, and she was doing all of the symphony arrangements, and she decided that she really, really loved it, and so she opened her own floral business," said Sally Ward, owner of Welborn's Floral Company.
From a small flower shop that was mainly used for holiday celebrations to now a staple in the Owensboro community and full service event planning business, but with no events for more than 12 months due to the pandemic, this local floral company had to get creative to keep the lights on.
“During that time, we obviously didn’t have any events, but we got really creative," said Ward. "We came up with those kid kits. We did online classes with Reece. We also did a lot of gift baskets for parents and grandparents that couldn’t see their loved ones.”
And back in the cooler is where all the beautiful hand cut flowers are stored and taken care of, and Ward said that care is what separates Welborn’s from the rest of the competition.
“I think that’s the thing," said Ward. "It’s just our creativity and our personal touch, because it is a family owned business and that’s the big thing is we just want to treat all of our customers like family and take good care of them.”
Ward says seeing the bride's face light up at a wedding when she sees Welborn's flowers and decorations is her favorite part of the job, and she can’t wait to see more smiling faces for generations to come.
“It’s really important to me to keep the business thriving and going just really in honor of my grandmother, and in honor of the many employees we’ve had over the last 60 years that have poured their heart and soul into this business, and now we’re fostering a new group, a third generation coming in, and I look forward to fostering my group to keep the business going," said Ward.